by Lyn Lomasi, Staff Writer


So you've decided to be a web writer. Now what? If you've done any writing besides your average day-to-day writing, then it will be easier to get started. Prior writing experience is helpful, but not a necessity. Although, writing skills or the ability to learn them is an absolute must. Getting started in web writing is not as hard as it may seem. It can be a simple way to make money for people who have a genuine love for writing and the talent that goes along with it.

Study, study, and study some more.
From print journalist to hobby writer, you'll still need to learn more to become successful at writing for the web. There are many aspects of web writing that just aren't present in other outlets. Style guides are a must for every writer, web or not. I find the Yahoo! Style Guide to be very helpful and essential for web writing. Potential web writers should study up on that, as well as other common style guides to help gain the most skills and insight into the field. Also, ask experienced web writers every question you have, small or complex. Gaining insight from experienced web writers can help you get started with better understanding of how the field works.

Decide on a platform.
What type of clients or venues do you want to write for? Will you be going for various independent contracting or are looking to get hired on full time? Do you need a structured environment or can you come up with your own ideas? Would you rather submit to individuals, online magazines, content sites, or something else. Figure out where your focus will be. If you'd like to write for individual websites, some have submission guidelines and procedures to follow. With others, you may have to contact the editor or watch for writing gig listings. Content sites will have a submission process to follow. Remember that you should never have to pay in order to write for someone. You should be the one getting paid.

Study that platform.
Once you know what type of venue or platform you'd like to submit to, study it well and learn the ropes before jumping in without a clue. You don't need to know everything about it, as some aspects will only be learned by doing. But at least learn the basics of what this potential client wants and needs before submitting work. If you are submitting to a an online mag, read articles and observe what the readers respond to. Pay attention to the style, length, and tone of the work. The same is true when submitting to content sites. Know the audience, as well as what type of content fits with that platform.

Submit your first work.
Now that you've learned a little about the company, write and submit your first content. If you get accepted, keep at it with that venue and even try others when you are comfortable doing so. If you get rejected, don't let that discourage you. Rejection is only a lesson on what to do next time around. Some waiting times will be longer than others when it comes to review. While you're waiting, learn more and submit more.

Learn and grow.
This is one of the most important aspects of web writing. Whether you are just getting started or are an expert, there is always something new to learn. Keep writing and consistently apply new knowledge to your work as you learn and grow. Before you know it, you may become a full time web writer and be able to help someone else get started.

I originally published this on Yahoo! Contributor Network

by Lyn Lomasi, Staff Writer

"Please subscribe to my work. I promise I will read yours too." Those are words many web writers hear on a daily basis. But should those words be put to rest? In mentoring fellow writers, I often get asked about promotion. Many times people ask me what to do. Now I'm going to tell you what NOT to do. Here are 5 of the many marketing no-nos for web writers.

Don't blast the same links on twitter all day long.
Not only is this annoying, it is considered spamming and can get you banned from twitter. It makes me cringe when I see fellow writers sharing the exact same article link every hour all day long. If you want to reshare an article, wait for another day or share it elsewhere, not continuously in the same space. The same goes for when you're sharing on other social networks or anywhere else you promote your links. Oversharing could be a TOS violation. When you violate one thing, readers and clients may question your ethics.

Don't use social networks purely for link posting.
If you join a social site, then be social. Posting only links is not considered being social. Even if you click on links others post, you still aren't being social. Have conversations. Participate in the community. If you aren't going to do anything but post links, then you are probably promoting to dead air space because that's considered spamming.

Don't demand reciprocation.
If you follow another writer's work, don't expect them to follow yours. Sure, they might want to return the favor or they might like your work. But just because you read their work does not mean they are required to read yours. Think about it from their perspective. How do you feel when people expect you to do something? It's not a fair way to treat people. Instead of asking for or demanding reciprocation, leave people to make their own decisions about your writing.

Don't expect family and friends to read everything you write.
This is something many web writers will deal with. It's definitely a good feeling when family members and friends want to read your work. But don't make them feel as if they have to. Not everyone is going to understand your passion for writing. That doesn't mean they don;t support you. They may just have other interests. It's one thing to drop a quick link on facebook where everyone you know can see it. It's quite another to repeatedly email the same links to family members and friends.

Don't use shady promotional tactics.
If you want readers and clients to take you seriously, avoid certain marketing tactics. Selling traffic traffic clicks, using pyramid schemes, and other such promotional tactics may sound tempting at first. But these type of marketing campaigns are often frowned upon and are even against the TOS of many content sites and publications. Keep the trust of your clients and readers by only using trusted promotional techniques. Your clients will trust your work ethics when your traffic is verifiable and your readers will trust what you say if you are ethical in all your actions.

*I originally published this content on Yahoo! Contributor Network

by Lyn Lomasi, Write W.A.V.E. Media Staff

I've said it before and I'll say it again. Authenticity is the key to returning readers. Being the true you creates trust.

You may not win over everyone by being you. But your goal is not to please everyone. If you think it is, you may need some serious rethinking time.

No matter how much it may seem that you have different thoughts than others, there will always be someone else who can relate. I am finding this out lately as I open up more on a personal level with certain friends.

Even if no one agrees with you, it is better to be authentic than to fake it just to save face. Readers like honesty and although they may not always agree with you, they'll respect you much more for being real than they will for being fake.

by Lyn Lomasi, Staff Writer

Family, friends, and complete strangers telling you it isn't possible to make it in web writing? Is your faith in yourself beginning to fade away? Are you working too hard with what seems like no results? I've been there. I truly believe in the saying "Anything in life worth having is worth working for" (Andrew Carnegie). Even at your darkest hours, never give up on your dream. You may have to do other things while working toward your dream. But don't ever give up on it. I'm living proof that it's possible to make things happen if you have the drive and determination.

Take insults as inspiration to keep going. People you know may not support you. Complete strangers may insult you. Instead of letting what they say get to you, use it to boost yourself to the next level. You know what you can do. You know what your goals and dreams are. Make it happen and don't let anyone discourage you. When I first decided to make web writing my career, people thought I was crazy. "You can't make money doing that." "You're not good enough." Those people can keep laughing if they want to. I'll probably pass them by on my way to the bank.

Hold on to your inner reasons for writing. Remember the feeling you had when you first got into writing? Hold on to that passion and excitement and remember why you got started in the first place. Writing has always been a part of me. Deep inside, I always knew I'd do something with it. Although, I never actively pursued it until trying other things that just didn't work for me. For me, I write for many reasons. Some of the most prevalent include the fact that writing is a part of me, as well as the fact that it's a great way to support my family. It allows me to stay at home with my kids. But even if one day, the writing becomes more involved and I cannot stay at home anymore, it still enriches our lives daily. Writing helps people grow, both through hearing their own thoughts, as well as what they learn in the process.

Know and believe what you can do. "Don't you want to write books? Books make more money." Writing books is great (I've done that too and will likely do so in the future). But it's not the only way to make money and books are not necessarily where all the money is anymore. For me, the passion lies in providing content that can be enjoyed by a global audience. I want people to b able to access my content anytime, day or night. Knowing that someone may get their questions answered or an issue resolved because of something I wrote is an awesome feeling. Know and believe in your specific area of expertise..

Don't let hard work scare you away. Never give up on your dream, no matter how challenging things may seem. It's a scary world out there. But facing those challenges can take you to a place you've never even dreamed of before. When I first started writing for the web, I had no clue what I was doing or where it would take me. I have done so many things I never even thought of before. Was it easy? Not always. In fact, there have been times where it's been downright difficult and trying. But I didn't give up. Now I am going places and doing things I never knew or thought were possible. I now have my own network of sites, I provide content to the largest name in content, and have some other amazing things in the works. If I had given up back when the naysayers were hounding me and my faith was faltering, I'd never be where I am today.

Keep a mental image of why you work for yourself. Hate that past job? Love the freedom of being at home with your kids? Whatever your main reasons for becoming a web writer for in the beginning can be your inspiration to never give up on that dream. Do you really want to go back to having cranky bosses or kids who miss their mommy or daddy? Always picture what it was like before to keep you in check and keep yourself moving forward in your dream. Never, ever give up on your writing dreams. Anything is possible, regardless of whether someone else has done it before or not.

This article was originally published on Yahoo! Contributor Network.

by Lyn Lomasi, Write W.A.V.E. Media Staff

The quality of your work can make or break a second order. Don't expect a new client (or even an existing one) to continue ordering from you if your content doesn't make the grade. Over the years, I have learned that doing certain things at the last minute before I send in the work can be very helpful.

Proofread one last time. Always, always proofread again right before you turn in your writing project. Even if you have proofread several times, one more time before submitting is essential. Sometimes that one last time at the very last minute can catch those minor issues you missed before, like spelling "too" as "to" or misspelling someone's name.

Is your content web-friendly? Print writing and web writing are very different. Hopefully, if you are writing for the web, you are aware of this. Beware of run-on sentences, unnecessary modifiers, and other things that can clutter web content. Web writing should be clear and concise. It should also be optimized for search, as well as eye-tracking.

Numbers count. On the web, there is a such thing as too lengthy. How many words did your client request? Did you stick to that plan? If you went over, you need to shorten it up. Don't forget to proofread and count your words again if you revise. In fact, you should still do another word count even if you didn't revise. Did your client recommend a length that you feel is not appropriate for the intended purpose? If it's at the last minute that you made this revelation, submit the content as requested. Include a note with a promise to revise if they wish.