Churning up money regularly and increasing its flow gradually is no easy task, it requires that an organization, whether it’s an NGO or a corporate business house, to continuously look for ways to accomplish this task. An NGO needs newer strategies far more than a business house because it needs to connect with as much people as possible and create the urge for people to identify with what it believes in. As the world moves closer by the virtue of the online world powered by convenience of handheld devices, the importance of a great online presence for any organization that values its cause is undeniable. NGOs need to raise money rather than earn it and online presence can help it with this immensely. Here are some ways in which a great online presence will increase the performance of an NGO to greater and better heights in an effective manner:
Greater Visibility, Greater Credibility
In this internet conundrum, there is chaos as millions of websites try to capture our attention with each search. Our minds are attuned towards reacting to those things which seek our attention earlier than others and then keep it captured for longer periods than others. While nearly all NGOs do have websites but, they have to inform people about it that it is there and they can visit it. People rather search for random terms like “charity for the blind” or “burn center”, when they are trying to find places where they can donate their money too and the ones who spring up on page one of the search results are more likelier to get clicked on and money donated too than those who feature later in the rankings. SEO is responsible for keeping a website on top or hovering near the top and its importance in giving you conversions in undeniable.
Once the user clicks on your website’s link, then it’s now down to how long can you keep the attention of the user with yourself. The longer the time, the higher the chances of positive engagement. NGOs normally have more sedate tones when it comes to websites and it cannot delve into displays of exuberance like normal websites, but with even with more serious tones, an NGO can build a great website. Instead of focusing on the vibrancy of display, the website can have information that is captivating and serve as a means to an end.
Providing more avenues of engagement
A great online presence engulfs the user’s attention on all platforms possible. We are now connected to the same thing in a lot of ways. Websites are absolutely necessary but a breakthrough in online presence for an NGO would be to diversify and include more platforms to reach the public for e.g. having an active social media campaign going on, email marketing, customized applications among others. A great social media presence would enable the NGO to share videos and stories with photographs on how it impacts the society and why it needs to change something, these are very powerful tools to gather attention. Email marketing is a making a return and for an NGO, it’s one of the best ways to send reminders for any upcoming special events or activities it may be organizing. Being present on one’s smartphone is the best way to develop a cause and make it grow on to the user and makes getting an app made for that purpose a must for an NGO. Your NGO needs to embrace the newer techniques of staying relevant as it not just good for you but its good the cause that you are into, bettering your ways will impact the lives of a lot of others who rely on you to make a difference.