When I was taking my online Inbound Marketing certification course for HubSpot, they were preaching that it's important to blog at least once a day. The idea is that you write everyday so that Google gets used to looking at your site every day. So by hunting down the long-tail keyword phrases - phrases of more than 3 or 4 words - that don't have exact matches for them on page one of Google, you can very likely get some traffic just by being a top result for a given query. The question is figuring out just how many of these posts you can churn out in a week. Five highly targeted posts are not easy to do, but possible.
Anytime you have a website where impressions make you money, it's extremely nice to think about getting posts that get hundreds or thousands of views in a short time. But here's the thing. I'd much rather enrich the online community with great enjoyable content than write posts about trending topics on Twitter or Facebook. This isn't to say you should ignore SEO entirely. You should definitely try to optimize your posts to rank for whatever keyword phrases that you can, especially if there’s little competition. But it's not all about quantity. Google rewards quality, and one thing that some SEO people don't mention is that comments mean a lot.
The more interaction a post has, the higher that page will rank because it's seeing constant updates. So it's important to write about popular topics, but also create discussion topics that people can sound off about. Not only do good strong and thoughtful comments create a great sense of community, but people seeing them will want to join in on the discussion, which is inevitably how many blogs grow. Actually, a lot of trending articles happen because of the amounts of comments that they receive. It’s important to Google to see that particular pages are getting proper ranking if they’re gaining high amounts of interaction.
Therefore, it's important to put quality ahead of quantity, but write as often as you possibly can in order to keep your name out there in the community. Don't ever make your content about ranking on Google. Appearing on the first page of Google for anything on your website alone is a great place to be. As someone who used to be obsessed with SEO, I barely bother with it anymore because everyone is doing it. I'd rather build community around my writing, not just get thousands of views that may or may not be well-targeted. I'm into blogging for the long haul. One big post isn't enough for me. I want to be able to inform and discuss a wide variety of things with people, not just get random users to like my posts and never be seen from again. I want to know my audience so that I can write things that they want to read. After all, what's a writer without an audience?
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