So what does a Thought Leader Liaison really do? One job listing for a Thought Leader Liasion calls the position a “field-based, non-sales role” which focuses on engaging with thought leaders in various healthcare fields. It also involves coordinating these thought leader engagements with senior company management and the marketing department.
Thought Leader Liaisons appear to be limited to the healthcare industry. However, it seems like the sort of position that could work in a variety of industries. After all, keeping up on the latest industry trends, opinions, and innovations seems like a pretty good idea, doesn’t it? That’s part of what content curation is for in blogging - to build you or your company’s position as an industry or field leader.
So, is it a good idea to hire a sort of Thought Leader Liaison for your own business? Perhaps you could serve as one yourself. It’s an interesting idea to actually create a position for, and in many industries, you can do a lot of this liaison business online in the form of emails, instant message conversations, and Skype/Facetime/etc. meetings. It’s a lot more formalized in the healthcare industry with face-to-face meetings, and while you can do this (or hire someone else to do it) it may be for information sensitivity reasons.
Anyway, it’s very interesting to me to see that a position like this exists. Do you think this is a kind of position that should be expanded far beyond the healthcare industry? Would you consider becoming a thought leader liaison yourself? After all, the best way to become a thought leader is to study from the best thought leaders that already exist!