by Phoenix Desertsong, Writer's Advocate
Whenever you post a comment or publish a blog post or an article, you’re inevitably joining an online conversation about whatever topic you’ve written on. Unfortunately, sometimes it feels like you’re just writing a monologue that no one is hearing. It’s very discouraging to never have anyone react to your writing. Even a like on your tweet or a reshare would be welcome, and sometimes they never come. So as hard as you may try to join the online conversation, sometimes all you get is crickets.
So what are you doing wrong? Probably nothing, per se. It's just that the right people aren't hearing you. Sure, hashtags sometimes help the right audience find your content, but not always. Posting to groups related to your content can sometimes help. But, in many niche communities sharing your own links is frowned upon.
You might wonder why free promotion that actually works is so hard to find. It's because spammers have so often abused it. But really, sharing links everywhere isn't really what you need to be doing. You need to get people talking about what you write. You have to focus on promoting discussion.
That's how the best articles earn their money: page views from visitors returning to answer replies to their comments and traffic generated from those comments. More comments mean that the page gets updated more often, which means the search engines find it more relevant. In turn, this all means more traffic, more views for the impression-based ads and potentially more clicks.on affiliate links and banners.
Simply sharing links should be only a small part of your promotion strategy as a writer. Joining the conversation and becoming a major contributor to it is the best way to get started. Eventually, you can start your own conversation and take command of your content. Building conversation around your content is a major component of content success, both online and offline.
Networking can be a useful tool in promoting your content, but the conversation content creates is the most important part. Essentially, you’re wanting to create content that promotes itself indefinitely. That should be the ultimate goal as a writer, to being a driving force in conversation. You just have to know the right questions to ask. The answers, it turns out, people will sometimes be more than happy to give you for free. You just have to steer the conversation in the right direction. That’s the skill that will bring you the most success.
So what are you doing wrong? Probably nothing, per se. It's just that the right people aren't hearing you. Sure, hashtags sometimes help the right audience find your content, but not always. Posting to groups related to your content can sometimes help. But, in many niche communities sharing your own links is frowned upon.
You might wonder why free promotion that actually works is so hard to find. It's because spammers have so often abused it. But really, sharing links everywhere isn't really what you need to be doing. You need to get people talking about what you write. You have to focus on promoting discussion.
That's how the best articles earn their money: page views from visitors returning to answer replies to their comments and traffic generated from those comments. More comments mean that the page gets updated more often, which means the search engines find it more relevant. In turn, this all means more traffic, more views for the impression-based ads and potentially more clicks.on affiliate links and banners.
Simply sharing links should be only a small part of your promotion strategy as a writer. Joining the conversation and becoming a major contributor to it is the best way to get started. Eventually, you can start your own conversation and take command of your content. Building conversation around your content is a major component of content success, both online and offline.
Networking can be a useful tool in promoting your content, but the conversation content creates is the most important part. Essentially, you’re wanting to create content that promotes itself indefinitely. That should be the ultimate goal as a writer, to being a driving force in conversation. You just have to know the right questions to ask. The answers, it turns out, people will sometimes be more than happy to give you for free. You just have to steer the conversation in the right direction. That’s the skill that will bring you the most success.
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