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Should I Create Banner Ads for My Website?

9/11/2018

0 Comments

 
by  R.A. Rowell; Website Designer
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Image © Lyn Lomasi; All Rights Reserved
One of the “old school” ways of promoting your website is to create banner ads. In the past, banner ads have been considered one of the best ways to effectively promote your site and attract a new audience to your content. By sharing your banner ads with other websites, whether you’re paying for ad space or finding free ways to share banners, you can greatly expand your website’s visibility. So, you may be asking yourself, should I create banner ads for my website?

What Can Banner Ads Do For Your Website?


The most obvious benefit of having banner ads is that you can attract traffic from other websites to your own. While the monthly fees of advertising on other websites can be expensive on certain high traffic sites, it can be worth the investment. The trick is to choose websites with traffic that’s targeted to your website. After all, you want the end result to be visitors that convert into sales or ad revenue. If you choose your ad venues well, the increase in traffic can be quite rapid compared to building your website through social media and SEO alone.


What About Free Banner Exchanges?

One popular way to get banner ads for your website onto other sites quickly is to participate in free banner exchanges. As with anything free, though, there are some pros and plenty of cons. The real pro is that it costs you nothing except putting another site’s banner on your site. But there are a couple of major cons.

First of all, if you want to place your banner on multiple websites, you could be filling up your website with a lot of banners to other websites. This is especially bad if you run a website that participates in affiliate programs. That’s because it’s likely that your traffic will click more often on the exchanged banners rather than what you actually what them to click.

The second major con is there are many sites out there that you don’t want to exchange banners with at all. There are websites that gather lots of banners in order to become a “portal” or “directory” website and don’t even have any real content. They tend to be created for the sole purpose of “black hat” link building, and you don’t want to be a part of that tactic.

These “link farms” are very spammy, and in fact, having your banner there can actually hurt your SEO. While you may get some traffic here and there, it most likely won’t be targeted and you’re helping them more than they’re helping you. Plus, since those sites are frowned upon by search engines now, your ranking could take a severe hit.

If you do decide to do a free banner exchange, choose sites that you actually want to be associated with. You also want it to be a site that’s not a competitor but that can still send you relevant traffic. Essentially, you want anyone that you do a free exchange with to be someone you don’t mind having as a partner and vice versa.

What about sharing banners with people you already know? If you and your friend or family member want to exchange banners on your websites, that’s fine, to a point. As long as they’re not competing and you can send relevant traffic to one another’s sites, these can be useful exchanges. Otherwise, they may just not do very much for either of you. Just be very careful when doing anything for free, especially banner ad exchanges.

Are Paid Banner Ads Worth It for My Website?

Sure, the monthly cost of ad space can be expensive. But, if you choose websites that already drive the right kind of traffic in large enough quantities, you can have a very strong return on investment. Make sure that websites you choose aren’t too pushy with their ads and that the websites actually attract the type and amount of visitors that they claim. Also, be sure that websites you want to advertise with don’t have too many other banners on the same page or competitor links on the same page.

Some banner ads are significantly less expensive than others. There are others that will be extremely overpriced. It really depends on how competitive your particular niche is when it comes to advertising. A lot of websites offer sales and deals on their banner ad space, as well. So, be on the lookout for these on websites that you frequent or social media.

Also, you may consider inviting other websites that aren’t competitors but are related enough to your niche to have paid banner ads on your own website. Like with the banner exchanges, if you’re a website that makes most of its money through affiliate programs, this could come back to bite you. But, it can also be a great source of revenue. It’s even better if the advertising website links back to you somehow. But when you’re offering paid ad space, don’t make it a requirement.

In the end, banner ads can end up being a profitable advertising tool for your website. Plus, they can even be a useful revenue stream for your own website. Just be sure you do your research and choose valuable advertising partners. Ad space on the internet is always going to be valuable, so don’t underestimate what you and other websites can offer in that way!

What do you think of creating banner ads for your website?

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Increasing Page View Traffic to Earn More Money on Your Blog or Website

2/25/2017

 
by Lyn Lomasi, Write W.A.V.E. Media Staff
Website Traffic
The more your content is seen, the better the performance of your ads, services, and products, which leads to more revenue. But how do you get your content out there? What’s the best way to get more pages to receive the best traffic for ad revenue? In the years I’ve spent as a web writer, website owner, blogger, and all-around content creation specialist, I learned quite a bit about getting quality traffic, leading me to receive millions of pageviews  on my content. Like me, you too have the power to increase your blog traffic with several different methods that can be applied right away.

Optimize your content for search. Framing one very specific topic in each article helps attract both readers and search engines. Stick to the point throughout your page, article, or blog post and also within your title and descriptive overview. Use words people would use to find information like yours via search engines. Easy SEO Techniques for Online Article Writers and Using Google Autocomplete to Find Longtail Keywords will also help. Correctly using these and other whitehat SEO tips can help increase your article’s relevance to search engines, which can have a significant impact on on your page views. Using SEO techniques improperly (such as with blackhat SEO) might work at first, but will lead to a very negative impact.

Use social media to spread the word. Word of mouth is a strong force, especially on the Internet. People look to social media sites, such as Facebook and Twitter, for valuable information. Many are very likely to read what their friends and family members recommend and will show that same content to their friends and family. This circle of sharing that happens on various social media sites can help increase an article’s performance in a significant way. In addition to sharing content on your Facebook profile, all writers and website owners should consider starting a Facebook fan page to build their brand. Creating a Twitter account around a specific niche can also be a helpful tool for increasing readership, thus increasing page views. Social media tools, such as HootSuite can help writers and website owners manage those profiles and give you an idea of how effective your efforts are.

Backlinks from quality websites and blogs get you noticed. When your content is linked by multiple valued sources, that looks good to search engines. It also gets your link in front of more people. Make sure not to overdo the linking when linking back to yourself, however. That can have the opposite effect. The best backlinks are those that happen organically, meaning another person has noticed your work and linked back. You may not be able to control whether someone links back to you or not. But writing quality content that people are interested in can increase those chances. Guest posting on relevant sites with a link back to relevant work is an acceptable form of backlinks as well. Never pay for backlinks, as this can have a very negative impact if discovered by search engines.

Start a niche blog or website. If you are an expert in a topic, make it known by blogging regularly or keeping an up-to-date website. Link back to your existing content when relevant.  Not only does this draw more attention to your content. But it helps you build your brand, which is also good for gaining and keeping readership. Regularly updated blogs and websites draw attention of search engines and readers alike. When you link your content by publishing in multiple (relevant) places regularly, that increases the chance of those articles performing better. Be careful not to place too many links in each post or to do overdo the linking, however. It should always be relevant and natural.

Include a related section where possible. Regular readers may be familiar with this section in some of my articles. At the end, I sometimes include a section labeled “More from Lyn”. Once I started doing this, my page views increased significantly. This section gives more value to the readers while increasing the chance of greater performance of the linked content. Be sure not to include more than three to five links, however. They also must truly be related to the content. Unless a venue doesn’t allow it (or you have already placed enough links throughout the content), it is always best to include this section.

Never Use Ad Removers or Ad Blockers: Here's Why

1/7/2017

 
by Lyn Lomasi, Write W.A.V.E. Media Staff
2009-06-28 dno collage 007
Sometimes ads can be annoying. So, you may be enticed to install an ad remover app or program. Before installing ad blocker or ad remover programs, consider all these reasons not to. Doing so can actually be harmful in many ways.

Ads Keep Your Information Coming

In order to be able to display that information you’re reading, website owners often rely on payments from those ads. Without impressions (aka you viewing the ads), this can’t happen. If not enough ads are getting impressions (and clicks and sales), that means the website owner no longer can afford to display said content and you lose that reading venue. It costs money to maintain a website (hosting, domain, time and effort, possibly employees and freelance creators, and so on). Therefore, when website owners don’t earn enough via ads, they sometimes have to downsize or close that venue.

Many Content Creators Get Paid Solely From Ad Views and Interaction

Similar to the website owner, many writers, videographers, and photographers get paid based on the ad revenue made from their content. If the ads have little to no impressions (due to the ad blocker or ad remover), that person makes little to no money on the content and can no longer afford to display it or create more. Therefore, you may no longer see content from this person and they make no money from the hard work they did getting the information out there for you to see.

Can you imagine going to work every day, say 5-8 hours per day, and then getting no paycheck as a result of that work? This is what would happen to a content creator if everyone blocked the ads. Sure, not everyone does. However, each blocked ad does ad up and count toward a loss for the people who worked so hard to create that content you love. Just like you deserve to enjoy it, they also deserve to be paid for the work put into it.

Blocking Ads May Encourage Publishers to Charge For Their Info

The display of ads is often the only way publishers and writers can afford to freely display their content to the public. Without funds from ad revenue, many publishers look to other options, such as paywalls, eBooks, subscriptions, and other paid access choices. In order to keep information free for all to access, sometimes those seemingly annoying ads just have to be there without the intrusion of ad blocking and ad removal programs. I think most people would agree that seeing an annoying ad here and there is  a much better option than having to pay for each item they want to view online.

What do you think? Let us know in the comment section.

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    Lyn Lomasi is founder and owner of the Brand Shamans Content Community. Services include ordained soul therapy and healing ministry, business success coaching, business success services, handcrafted healing jewelry, ethereal and anointing oils, altar and spiritual supplies and services, handcrafted healing beauty products, and more!

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