This all-important aspect of online visibility isn't always easy to get, though. Simply writing about subjects relevant in your field or area of expertise isn't always enough. Just watching the popular keyword phrases and writing to the trends isn't always enough. You need to build a fan base before you truly start producing. Yes, you have to have content for your potential fans to find. But the worst possible feeling is to produce tons of well-written and pertinent content, then have no one view it.
At first, it's very common to receive very little interest in the articles on your blog. But you simply can't give up. Taking a short break is fine, especially if you find yourself burning out and needing to regroup. The best way to find help is to build your thought leadership in your field is to build your network of like-minded people in your field. It's important to be in contact with thought leaders in related variety of fields, as well. Oftentimes, what works well in one field can translate to another, even if it doesn't seem related. By building this network, you can help both yourself and others become the best thought leaders that they can become.
Each individual has a special angle to offer the online community. Sometimes, you just have to find someone who gives you the right prompt to know what to focus on. Other times, your network may provide the attention and motivation you need to keep your online and social media efforts on the right track. Whatever you do, don't give up. Giving up only makes things worse!
Unfortunately, "write it and they will come" are not the words to live by. You do have to keep writing and sharing. But you also have to make sure that you have a strong network to both share your ideas and help others spread theirs. The best thing to do invest your time and energy into both cultivating relationships. Then, provide high-quality content that helps those in your network as well as others that come across it. In the long run, that's how you best establish thought leadership.