Optimize your content for search. Framing one very specific topic in each article helps attract both readers and search engines. Stick to the point throughout your page, article, or blog post and also within your title and descriptive overview. Use words people would use to find information like yours via search engines. Easy SEO Techniques for Online Article Writers and Using Google Autocomplete to Find Longtail Keywords will also help. Correctly using these and other whitehat SEO tips can help increase your article’s relevance to search engines, which can have a significant impact on on your page views. Using SEO techniques improperly (such as with blackhat SEO) might work at first, but will lead to a very negative impact.
Use social media to spread the word. Word of mouth is a strong force, especially on the Internet. People look to social media sites, such as Facebook and Twitter, for valuable information. Many are very likely to read what their friends and family members recommend and will show that same content to their friends and family. This circle of sharing that happens on various social media sites can help increase an article’s performance in a significant way. In addition to sharing content on your Facebook profile, all writers and website owners should consider starting a Facebook fan page to build their brand. Creating a Twitter account around a specific niche can also be a helpful tool for increasing readership, thus increasing page views. Social media tools, such as HootSuite can help writers and website owners manage those profiles and give you an idea of how effective your efforts are.
Backlinks from quality websites and blogs get you noticed. When your content is linked by multiple valued sources, that looks good to search engines. It also gets your link in front of more people. Make sure not to overdo the linking when linking back to yourself, however. That can have the opposite effect. The best backlinks are those that happen organically, meaning another person has noticed your work and linked back. You may not be able to control whether someone links back to you or not. But writing quality content that people are interested in can increase those chances. Guest posting on relevant sites with a link back to relevant work is an acceptable form of backlinks as well. Never pay for backlinks, as this can have a very negative impact if discovered by search engines.
Start a niche blog or website. If you are an expert in a topic, make it known by blogging regularly or keeping an up-to-date website. Link back to your existing content when relevant. Not only does this draw more attention to your content. But it helps you build your brand, which is also good for gaining and keeping readership. Regularly updated blogs and websites draw attention of search engines and readers alike. When you link your content by publishing in multiple (relevant) places regularly, that increases the chance of those articles performing better. Be careful not to place too many links in each post or to do overdo the linking, however. It should always be relevant and natural.
Include a related section where possible. Regular readers may be familiar with this section in some of my articles. At the end, I sometimes include a section labeled “More from Lyn”. Once I started doing this, my page views increased significantly. This section gives more value to the readers while increasing the chance of greater performance of the linked content. Be sure not to include more than three to five links, however. They also must truly be related to the content. Unless a venue doesn’t allow it (or you have already placed enough links throughout the content), it is always best to include this section.