How Can an FAQ Page Create Sales?
It turns out most FAQ pages are not sales-oriented. A lot of people don’t think of them in this way. They just think in terms of questions and answers. But, you should take them to the next level. As one of the more frequented pages on your site, you want to not only answer people’s questions, but get people more interested in what you have to offer.
Don't just give straight answers. You also want to offer solutions. Is there something special or unique about a product or service that you offer related to that question? You'll want to talk about that. This can boost consumer confidence. Also, by adding easy to follow links, it's easy to learn more about your products and services that are directly related to the question being asked.
While you want to keep any sort of sales pitch short and sweet, this is a good place to put them. After all, your website is a sales tool and not using your FAQ to get more leads and sales is a missed opportunity.
Should I Write Blog Posts About Frequently Asked Questions?
FAQ blog posts are a great idea. You can go more in depth on certain questions. However, you want to be somewhat less sales-oriented in a blog post.
Blog posts should be more educational in nature. But, if you have something you can offer for free, in exchange for an email address, this is fine to include at the end.
Being too heavy handed on the sales pitch on a blog tends to turn people off. But an FAQ page can usually get away with it since people who look at them tend to be closer to buying than blog readers. That's why soft sells are better on blogs.
But, if you have low cost products or services that can work, you can include them at the end of blog posts. You just shouldn't be hard selling. That's what a dedicated FAQ page is for. But the blog posts can build website SEO and capture visits that your FAQ page may not. Just keep in mind to have more specific questions on the posts so that you have unique content.