by Lyn Lomasi, Staff Writer

Are you worried about being late turning in writing assignments? Have you missed some deadlines, but still have more work ahead? All is not lost. This is the kind of experience I don't like to admit to. But hopefully my past mistakes will help someone else manage late or missed deadlines with more writing on the horizon.

Apologize and Explain but Don't Overdo it

Your client may need an apology and explanation for your tardiness. I say 'may' because some clients are more relaxed than others and would rather you just get it done without explanations. But if you don't know how your client will react or you know they are expecting the writing, they need an explanation. Don't tell them your whole sob story. A simple explanation that outlines why you were late and when they can expect the work is good enough. Some may not even want a why, but a definitive date they can count on is pertinent.

Don't Panic

When you have a pile of wok due in a short time - or worse, past due, it is very easy to panic. But doing so could reduce your productivity. Instead of panicking about the late or missed deadlines, just relax and enjoy the writing as you would normally. Forcing it might show in your work. Many clients would rather have late work that is exactly what they wanted than on-time work that looks like a 5 year old produced it. If you simply cannot produce a quality product on time, don't panic. Explain and then relax and get it done.

by  R.A. Rowell; Co-Owner of Intent-sive Nature & the Brand Shamans network

When you're looking to create content for your website, there are many ways to go. Many website owners don't want to write everything themselves. Of course, there's nothing wrong with having a group blog or having regular guest bloggers. However, the most important thing about blogging is to be personal and consistent with your brand.

In the past, many SEO and branding experts said it was imperative that you or your direct partners be the primary writers for your blog. But, the one major reason that actually keeps many bloggers from writing on a regular basis is not being sure what to write or how to write it for their intended audience. Enter the ghostwriters. Many websites have consistent ghostwriters who write most or all of the content for a website owner. What are the benefits and drawbacks to having ghost writers for your blog?



Ghostwriters and SEO


As you know, ghostwriters are nothing new. It's a pretty old profession. They're also nothing new for SEO. In fact, getting someone to get your ideas and messages across that is a great writer and also good at creating content relevant to both your audience and the search engine algorithms is fantastic. It's just very important that you find someone that can both write and can make you look good at the same time.

However, the last thing you want to happen is someone who's really only blogging for you for the sake of getting exposure for themselves. While it's okay to have a guest post or two every once in a while, it's good to keep the blog subjects in house as much as possible. Even if you have to go outside to get it written, you want as many ideas as possible to come from you or someone within your organization. 

Also, if you do hire a ghostwriter to write blog posts for you, it’s best to find content writers that know something about your industry or niche. While it’s not a requirement, having someone writing articles that has expert topics related to your website will help you get better content in the end. While a long-time professional writer or expert copywriter can write something that sounds good, experience with your related topics will be better for building authority with your audience.



How Often Should You Use Ghost Writers?


Where do you draw the line between writing everything in your own words versus hiring an outside freelance writer to write for you? There are plenty of people out there happy to write two or three articles a week for you, for a price. While many of these people are often perfectly good writers and have good reputations, you need to keep in mind that you don't want to put the future of your blog or business necessarily in the hands of content creators. 

There is a compromise you can make if you want your blog posts with your own name on them to still somewhat come from you. You can hire ghostwriters who take your raw ideas and polish them up into a finished piece. A web content writer who can take your general thoughts and make them SEO-friendly, readable, and relevant to your audience can be a great asset.

Hiring somebody to write an article for you as a blog contributor when you're really stuck is fine. But, if you’re hiring a freelancer as a ghostwriter, and you want to keep the writing style of your articles consistent, you’ll want to find one writer that you trust. Yes, outside bloggers known in your industry can provide some credibility. But, you need to put your names on it, too. It needs to be someone within the blog ownership itself that blogs the most, even if that person has someone ghostwriting for them.


So, it's not a bad idea to have a ghostwriter working for you. But, if you need one consistently, you want it to be someone consistent. Just make sure that your own voice is heard and that your content is useful and searchable. There are ghostwriters that are excellent at this. But still, nothing is better than just putting your own thoughts out there and letting someone tweak it for you.


Need a ghostwriter for your blog or website? See how the Brand Shamans can help you createcustom content for your website or blog!

by Lyn Lomasi, Staff Writer

"Please subscribe to my work. I promise I will read yours too." Those are words many web writers hear on a daily basis. But should those words be put to rest? In mentoring fellow writers, I often get asked about promotion. Many times people ask me what to do. Now I'm going to tell you what NOT to do. Here are 5 of the many marketing no-nos for web writers.

Don't blast the same links on twitter all day long.
Not only is this annoying, it is considered spamming and can get you banned from twitter. It makes me cringe when I see fellow writers sharing the exact same article link every hour all day long. If you want to reshare an article, wait for another day or share it elsewhere, not continuously in the same space. The same goes for when you're sharing on other social networks or anywhere else you promote your links. Oversharing could be a TOS violation. When you violate one thing, readers and clients may question your ethics.

Don't use social networks purely for link posting.
If you join a social site, then be social. Posting only links is not considered being social. Even if you click on links others post, you still aren't being social. Have conversations. Participate in the community. If you aren't going to do anything but post links, then you are probably promoting to dead air space because that's considered spamming.

Don't demand reciprocation.
If you follow another writer's work, don't expect them to follow yours. Sure, they might want to return the favor or they might like your work. But just because you read their work does not mean they are required to read yours. Think about it from their perspective. How do you feel when people expect you to do something? It's not a fair way to treat people. Instead of asking for or demanding reciprocation, leave people to make their own decisions about your writing.

Don't expect family and friends to read everything you write.
This is something many web writers will deal with. It's definitely a good feeling when family members and friends want to read your work. But don't make them feel as if they have to. Not everyone is going to understand your passion for writing. That doesn't mean they don;t support you. They may just have other interests. It's one thing to drop a quick link on facebook where everyone you know can see it. It's quite another to repeatedly email the same links to family members and friends.

Don't use shady promotional tactics.
If you want readers and clients to take you seriously, avoid certain marketing tactics. Selling traffic traffic clicks, using pyramid schemes, and other such promotional tactics may sound tempting at first. But these type of marketing campaigns are often frowned upon and are even against the TOS of many content sites and publications. Keep the trust of your clients and readers by only using trusted promotional techniques. Your clients will trust your work ethics when your traffic is verifiable and your readers will trust what you say if you are ethical in all your actions.

*I originally published this content on Yahoo! Contributor Network

by Lyn Lomasi, Staff Writer

What does it take to make money in web writing? What's the formula to success? Throughout my career as a web writer and peer mentor, this is one of the most common questions people ask. One key component that I see in every web writer who stands the test of time is leadership. If you want to make yourself well known in the world of web writing, be a leader, not a follower.

But Mr. So-and-so does it this way. It's perfectly fine (and recommended) to learn from your peers. But never try to replicate exactly what they do. But why not, if it works? It's simple. Each writer has their own unique style, voice, and topical expertise. What works for one person may not work for another because there are too many variables.

Readers trust authenticity. If you want to be a true voice in the world of web writing, you need to actually keep that voice true. Leaders use their own style and voice in their work, not someone else's. When you see a fellow writer who seems to be miles ahead of you, it's natural to want that for yourself. But if you want to succeed, you need to stand out and that means you should figure out what works for you. Be yourself and people will notice that more than if you follow after everyone else.

Leaders are more visible to potential clients. If you want to be noticed, be a leader in your topics. Be unique by being yourself. Clients will more readily notice a writer who isn't like every other independent contractor out there. Give them something they can't refuse by staying on top of your expert subjects, as well as the latest style guidelines. Your leadership skills should be evident in every single piece of writing you put out there, even emails.

Mentoring your peers shows you know the field. Once I started learning the ropes, I began helping fellow writers simply because I knew what it felt like to be in their shoes. There's not a day that goes by that I am not answering questions, giving critiques, connecting people with potential clients, and so on. While I do this for the love of helping others, I discovered that it also shows current and potential clients that I know what I'm doing.

Leaders are more likely to move to the top quickly. Look at all the successful web writers you can think of -- that ones who have been at it for a long time. I can almost guarantee you that each one of them stands out for their individual talents and style. When looking for web writers, do you think the person who mimics another's style will get picked first for an important project if they both apply? Of course not. The leader with the proven track record and unique qualities is the one who will rise to the top.

*This content was originally published on Yahoo! Contributor Network by Lyn Lomasi.

by Lyn Lomasi, Staff Writer

Often friends and family of online writers don't understand their lifestyle or career. It's not something they do on purpose. They just really don't understand. Here are some of the top things family and friends of online writers need to remember.

Just because we are at home does not mean we are available.
Online writers work at home. Yes, this means we are at home more than some others might be. But it does not mean we can always answer the door or the phone. All of a writer's home hours are not hours that the writer is available. We have hours that we work, just like everyone else. It just so happens that our work is done at home. Just like you would not want someone calling your job to interrupt your work, we feel the same.

If the phone is off, we are most likely working and probably not dead.
The phone being turned off is not an invitation to bug a writer on messenger or facebook. It's also not an invitation to keep leaving messages or show up at our door. It simply means we are working and will get back to you when the work day is over. Writing is no different than any other job. If we don't do the work, we don't get paid. So if the phone is off, please don't take that as an invitation to interrupt our work with other means of contact.

Call before coming over.
Online writers might be working at various times of the day or night. Our schedule is flexible. However, because writing requires a specific thought process, when we are in the middle of it, interruptions can actually ruin our work. So, even though our work day is flexible, we need to be able to be the ones to choose the hours. If you'd like to visit an online writer, call first. If the phone is off, the writer is probably busy.

Facebook and other networking is not playing.
Online writers get paid by page views on many of their pieces of writing. Just because your online writer friend or family member is on facebook, it does not mean that person is playing. We need to stay social to keep connected with each other, as well as our readers. Both conversations and posting article links helps us with this aspect. Just because we are posting on facebook, it does not mean we are not working. It also does not mean we are available. Facebook, twitter, and more can be an important part of an online writer's day.

Online writing is a career, not a hobby.
When you ask your friend or family member how their 'little hobby' is going, expect them to be offended. Why? Online writing might be a hobby for some, but to many, it is actually their career. Does your friend or family member get paid for their writing? If you can answer yes, then it is not a hobby. Online writers are business owners, which makes writing their career. Just like everyone else, we have to file taxes, we have to put in the hours, and we get paid. Please do not call an online writer's career their hobby.

*I originally published on Yahoo! Contributor Network.

by Lyn Lomasi, Staff Writer

Do you know what it takes to get noticed? Unsure how to get more attention? It's as simple as being unique and innovative. People with fresh, new ideas get more readers, more clients, and more opportunities. Their quality is often impeccable all-around. Why? Because they keep learning and growing all the time. This is one of the very first lessons I learned as an experienced web writer.

Readers want something different. Think about it. When you look up information, do you want to hear what you have already heard a thousand times over? No, of course not. You want information that you can apply to your existing knowledge about the topic. That's how your readers think as well. Give them something they can actually think about and apply soon after reading your work. Sure, the basics may pay for a while. But if you want to stay successful and keep people interested, you need to give them what they want and that involves being different from the crowd.

Just because Jane did it doesn't mean you should. This is one point I constantly try to make with my writing peers. People will ask me for my exact formula. The problem with that is there is no formula. My way of doing things works for me. Jane's way of doing things works for her. Jack's way of doing things works for him. Learn from others, but don't try to duplicate their success because each person operates differently and writes to different audiences. Make your own success by discovering what works for you and being innovative.

Potential clients notice innovative people. Readers look for innovation. It's also one of the key components many clients look for when seeking out new writers for gigs. Who wants to hire someone who will give their target audience common information they likely already know? Not me. In addition to my steady writing career, I also own a network of niche websites. Do you think I publish every submission I receive? Of course not. I pick the ones readers will enjoy, largely based on their unique qualities. Writers who think outside the box will have the most luck in any venue that cares about their audience.

Those with newer ideas may get better pay and opportunities. Some sites base pay on a variety of factors, such as quality. In that type of model, unique content is more likely to receive a higher than payment than information that is more common. The same goes true with flat rates. Clients are more likely to choose submissions that offer their readers something new and innovative. Overdone ideas will quickly get tossed to the side. Looking to move up in a client's company? That's not going to happen unless you set yourself apart from the rest.

Thinking outside the box improves your writing overall. Besides increasing opportunities and readership, being innovative helps you improve as a writer. The more you learn and apply, the better your writing will get in time. There is always something new to learn in the world of web writing. On person cannot possibly know all there is to know. Things also change and grow. Be the person with the new ideas if you want to stay ahead of the game instead of falling off the cart while the horse leaves you in the dust.

*This content was originally published at Yahoo! Contributor Network by Lyn Lomasi

by Lyn Lomasi, Write W.A.V.E. Media Staff

I've said it before and I'll say it again. Authenticity is the key to returning readers. Being the true you creates trust.

You may not win over everyone by being you. But your goal is not to please everyone. If you think it is, you may need some serious rethinking time.

No matter how much it may seem that you have different thoughts than others, there will always be someone else who can relate. I am finding this out lately as I open up more on a personal level with certain friends.

Even if no one agrees with you, it is better to be authentic than to fake it just to save face. Readers like honesty and although they may not always agree with you, they'll respect you much more for being real than they will for being fake.

by Lyn Lomasi, Staff Writer

Are you targeting the right people with your writing? Who are you focusing on either intentionally or unintentionally? How do you know? As I am constantly telling my writing peers, knowing your audience is vital. During my career as a web writer, I've learned several ways to figure out what my potential audience wants and needs.

Consider the topic. What are people looking up your topic interested in? If you want to write parenting tips, think about common issues parents face and what you've done to solve those issues. If you want to write about writing, think about all the things you once looked up. Know what people into that topic are going to be interested in. Be very specific and gear your writing toward people who would be interested in that topic. For instance, if you are writing about dogs, don't veer off into talking about cats or mice. If someone clicks onto your dog article, they want to read about dogs.

Pay attention to reader comments in your niche areas. This will help you determine what people want to read. Readers may ask questions, express their disinterest in another topic, thank the writer for the info, and more. There is often much to learn just by reading the comments on your own articles, as well as others. What better way to learn what readers like than by looking straight to them for their thoughts? Another benefit to this gaining loyalty from regular readers. If they know that you actually care and pay attention to what they want, they'll interact more often.

Keep up with news and information changes regarding your topic. Staying on top of things helps readers trust what you say. It's also part of knowing who you're speaking to in your content. Don't write about a topic, unless you know what you are talking about because readers will call you out on it. On the other hand, if you do keep up with the latest in your niche area, readers notice that as well and will thank you instead. Periodically, I check my tutorial and how-to articles to make sure that the information is still accurate. If not, I will make edits where the venue permits it to reflect newer information. This helps give my audience what they want whether they access my article the day it publishes or months from then.

Study websites and blogs related to your topic. While it's beneficial to also study the venue where you are publishing, don't be afraid to also look outside that source. Take a look at how readers are responding to your niche topic elsewhere. Also, look at the methods each writer uses to interest the audience. See what you can learn from what other writers are doing. While you don't want to copy someone else, you can always learn from others and implement the lessons into your own style.

Pay attention to how your readers respond to what you write. Are readers responding negatively or positively to your work? How is it affecting the frequency of traffic on your articles? Do they blog about your work elsewhere? Are they asking you questions or sharing your work on social networks? If they're sharing, is it in a positive or negative light? These are all things you want to look at to see what your audience wants. When you can figure out what they respond to, you will have a better chance at reaching your intended audience.

***Note: I originally published this on Yahoo! Contributor Network

by Lyn Lomasi, Staff Writer

Family, friends, and complete strangers telling you it isn't possible to make it in web writing? Is your faith in yourself beginning to fade away? Are you working too hard with what seems like no results? I've been there. I truly believe in the saying "Anything in life worth having is worth working for" (Andrew Carnegie). Even at your darkest hours, never give up on your dream. You may have to do other things while working toward your dream. But don't ever give up on it. I'm living proof that it's possible to make things happen if you have the drive and determination.

Take insults as inspiration to keep going. People you know may not support you. Complete strangers may insult you. Instead of letting what they say get to you, use it to boost yourself to the next level. You know what you can do. You know what your goals and dreams are. Make it happen and don't let anyone discourage you. When I first decided to make web writing my career, people thought I was crazy. "You can't make money doing that." "You're not good enough." Those people can keep laughing if they want to. I'll probably pass them by on my way to the bank.

Hold on to your inner reasons for writing. Remember the feeling you had when you first got into writing? Hold on to that passion and excitement and remember why you got started in the first place. Writing has always been a part of me. Deep inside, I always knew I'd do something with it. Although, I never actively pursued it until trying other things that just didn't work for me. For me, I write for many reasons. Some of the most prevalent include the fact that writing is a part of me, as well as the fact that it's a great way to support my family. It allows me to stay at home with my kids. But even if one day, the writing becomes more involved and I cannot stay at home anymore, it still enriches our lives daily. Writing helps people grow, both through hearing their own thoughts, as well as what they learn in the process.

Know and believe what you can do. "Don't you want to write books? Books make more money." Writing books is great (I've done that too and will likely do so in the future). But it's not the only way to make money and books are not necessarily where all the money is anymore. For me, the passion lies in providing content that can be enjoyed by a global audience. I want people to b able to access my content anytime, day or night. Knowing that someone may get their questions answered or an issue resolved because of something I wrote is an awesome feeling. Know and believe in your specific area of expertise..

Don't let hard work scare you away. Never give up on your dream, no matter how challenging things may seem. It's a scary world out there. But facing those challenges can take you to a place you've never even dreamed of before. When I first started writing for the web, I had no clue what I was doing or where it would take me. I have done so many things I never even thought of before. Was it easy? Not always. In fact, there have been times where it's been downright difficult and trying. But I didn't give up. Now I am going places and doing things I never knew or thought were possible. I now have my own network of sites, I provide content to the largest name in content, and have some other amazing things in the works. If I had given up back when the naysayers were hounding me and my faith was faltering, I'd never be where I am today.

Keep a mental image of why you work for yourself. Hate that past job? Love the freedom of being at home with your kids? Whatever your main reasons for becoming a web writer for in the beginning can be your inspiration to never give up on that dream. Do you really want to go back to having cranky bosses or kids who miss their mommy or daddy? Always picture what it was like before to keep you in check and keep yourself moving forward in your dream. Never, ever give up on your writing dreams. Anything is possible, regardless of whether someone else has done it before or not.

This article was originally published on Yahoo! Contributor Network.

by Lyn Lomasi, Staff Writer

The quality of your work can make or break a second order. Don't expect a new client (or even an existing one) to continue ordering from you if your content doesn't make the grade. Over the years, I have learned that doing certain things at the last minute before I send in the work can be very helpful.

Proofread one last time. Always, always proofread again right before you turn in your writing project. Even if you have proofread several times, one more time before submitting is essential. Sometimes that one last time at the very last minute can catch those minor issues you missed before, like spelling "too" as "to" or misspelling someone's name.

Is your content web-friendly? Print writing and web writing are very different. Hopefully, if you are writing for the web, you are aware of this. Beware of run-on sentences, unnecessary modifiers, and other things that can clutter web content. Web writing should be clear and concise. It should also be optimized for search, as well as eye-tracking.

Numbers count. On the web, there is a such thing as too lengthy. How many words did your client request? Did you stick to that plan? If you went over, you need to shorten it up. Don't forget to proofread and count your words again if you revise. In fact, you should still do another word count even if you didn't revise. Did your client recommend a length that you feel is not appropriate for the intended purpose? If it's at the last minute that you made this revelation, submit the content as requested. Include a note with a promise to revise if they wish.

"I am a freelance writer. I provide content to some of the most popular websites" "But what do you do? What's your job?" "That is my job -- well, career actually." "But you're not a real writer. You don't have a best-selling novel and you're not employed with a newspaper." Does this conversation sound familiar? You are not alone. So how do you deal with this misinformation and stereotype?

Show Me The Money
So, freelance writers don't make that much money, correct? Wrong. As someone who has been freelancing for years, I can personally attest to the possibilities in earnings. The earning limit is only based on the writer's own limitations. According to PayScale, the average income for an author starts at $14,220 and caps at about $84,783. Newspaper writers are estimated to make up to $51,288 per year. Surely freelance writers can't top either of those. Wrong again. Freelance writers are estimated to make up to $114,400. I personally know of freelance writers who make much more than that. Either way, freelance writers top both of the writing careers typically looked at as "real writers" by many others. Hmmm.

Fight Back With Actions, Not Arguments
For every 10 people who inquire about my freelance writing, 9-10 generally have a first impression of me as a lazy person who does nothing all day long. Those who know what goes into my work will laugh hard at that one. But people will think what they think and rather than argue, you can prove them wrong by letting them see what you do in action. Invite them over on a work day and if they are willing, let them try to do some of what you do in the process. Compare what they get done to what you get done and break down for them how much they would have earned and how much you did earn. Some people need more than words to understand how something works.

The "Real Writer" Test
While this is not a be-all end-all test, the following questions can help in determining whether you are a real writer or not. If you can answer yes to at least one, you're a real writer. If you can answer yes to more than one, writing is probably your career. If you can answer yes to all of them, you are most likely a real writer - a successful one at that.

1) Do you write articles, poems, stories, or other pieces of content?

2) Do you get paid for producing said content?

3) Do you pay taxes based on your pay for said content?

4) Do you make at least minimum wage for said content?

5) Do you make more than minimum wage for said content?

It's All in Your Own Attitude
Some of the reason people tend to be biased about freelance writing comes from the writers themselves. Yep, I said it. If you want to be taken seriously as a writer, then take yourself seriously. Stop going around with an apologetic tone about your writing career. You know what I'm talking about if you do this: "Oh I just write things for websites. Its not like a real job but I do make some money" (said with your head hanging in shame). Be proud of what you do and stand up for yourself and your career. When I got my current job, I had been freelancing for years prior to that. So the reaction from people was "Oh, so you finally have a real job now?" To which my response was "No. Now I have a second career that I enjoy as much as the freelance writing. I am and will always be a freelancer because it's what I like and it's where the money is." Do you see the difference? Be proud of your career. You know how lucrative this business can be. So act like it and forget what others say. At the end of the day, your bank account speaks louder than the misconceptions.

What? They Still Can't Deal? More on this topic:

Things Friends and Family of Online Writers Need to Remember

by Lyn Lomasi, Write W.A.V.E. Media Staff

Doubt. All freelancers have it from time to time. The freelance writing business is a tough one. It has many great rewards. But because of the nature of this business, sometimes writers can doubt themselves.

For the most part, freelance writers do not have a set amount they can rely on. We may have steady gigs with certain clients. But we never truly know for sure how much money we will make in any given month. For some, this can lead to doubt.

But don't let that doubt take over your life. Believe in yourself and the clients will believe in you too. Know that you can accomplish your writing and income goals. Doubt can only stand in the way f we let it. We need to be careful not to because that doubt can show in our writing and in the way we relate to potential clients.

Freelance writers need to sell their service. But if even you doubt your service, why would a client want to hire you?

Don't let doubt take over.

Overcome it today and forever. Believe in your writing. Be what you dream to be. If you dream it, it's already there just waiting for you to let it come out.

As I always say:

"Don't just dream and hope it. Make it happen and make it awesome!" ~Lyn Lomasi

You can quote (and test) me on that. I live what I say.

by Lyn Lomasi, Write W.A.V.E. Media Staff

Tirelessly, you search Yahoo!, Craigslist, or Google for job postings and finally something promising comes up. But wait, why are they asking you for money or to write for free? Maybe they are offering to pay you instead, but the offer seems too good be true. If it sounds too promising, it might be a scam.

The world of freelancing can be a lucrative one. But it can also be wrought with scammers. Before you jump on 'the next big thing,' do your research to make sure the company and offer is legit.

There are thousands upon thousands of gigs out there for freelance writers. Always proceed with caution when choosing which gigs to go with and which contracts to sign. Only give the amount of info needed to receive payment. I recommend using PayPal for all transactions and invoices. This way, there is no need for you to give out bank information and certain other info that scammers can use. It also puts all transactions and agreements on record, especially if you send out the invoice outlining the agreement before the work is completed.

You cannot prevent every single instance of someone trying to con you. But when you proceed with caution, it does make being scammed less likely.