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Should Employees Network During Business Hours?

12/2/2014

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Are Social Networks a Good or Bad Idea While on the Job?

by Lyn Lomasi, Staff Writer
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You log onto facebook and notice a few of your co-workers are posting personal things - on company time. Should this be allowed? In a technical world, the answer today may be different than it would have been several years ago. Some people may equate facebook posting to playing around, but others may consider it vital to their career. Which do I recommend? Should employees network during business hours?

Absolutely! The way that people communicate is changing drastically. This is largely due to the development of newer technology. People no longer have to be sitting next to each other to communicate. Sending a message or posting a status update or photo on facebook is pretty much the same thing as chatting with your co-workers. Most businesses have no problem with people talking while working. Some even encourage it. For many people, it's second nature to type a quick status to facebook or twitter via their phone or computer.

Multitasking is a desirable trait. Networking via social sites while on the job shows the higher-ups that you can do more than one thing at a time. This is beneficial because most positions require a great deal of multitasking and switching back and forth from varied assignments. For instance, a manager might interact with customers, direct employees, answer emails and phone calls, solve issues, and much more
Networking is vital to the business world. Being able to use social networks is a requirement for most jobs. This is because many people now turn to the internet for interactions, even those that are business related. Companies often use social platforms to collect customer feedback, provide support, and share ideas with others in the industry. Managing both business and personal social interactions in between other daily tasks shows the boss you are both responsible and business savvy.

Adding a personal touch helps clients and customers identify with the company. So, maybe that photo your co-worker just posted of her baby wasn't exactly work-related. But it does bring out her personal side. Being a good business person is not about a perfect image void of any feeling. Clients and customers want to deal with businesses, particularly employees, that they can relate to. If everything is always straight business and no fun, no one sees the human side and that can hurt business. You don't necessarily need to discuss drunken escapades. But posting a silly status or two during company time can help people feel comfortable with employees, which is good for business.

Happy employees are more productive. When people don't feel pressured, they are more likely to do their jobs efficiently. People who sit at a desk all day may not have much time for social interaction that is not work-related. Social networks can provide a few minutes here and there where the employees can get some quick social time in and still do their job efficiently. It only takes a few moments to read or post an update. But the happiness or stress relief from doing so may last all day.

*I originally published this via Yahoo Contributor Network
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Twitter Tips - How to Find Relevant and Popular Hashtags

10/22/2014

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by R.A. Rowell; Co-owner of Brand Shamans & Write W.A.V.E. Media
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Image © quinn.anya, used under Creative Commons License v2.0
You may occasionally wonder how relevant the Tweets that you have been making really are to the Twitter-verse. How are people going to actually see them and read your tweets? Today's Twitter tips are about figuring out which topics work best is to find popular hashtags relevant to whatever you are looking to share. One very helpful website explains Twitter hashtags as, quote, "a community-driven convention for adding additional context and metadata to your tweets." Creating a hashtag is simple: simply add a # sign to your topic, i.e. #widgets.


Finding Relevant and Popular Hashtags on Twitter

How do you find relevant and popular hashtags that people actually use? There's actually a very handy resource for that: Hashtags.org. This website tracks the currently trending hashtags on Twitter. If you find a good hashtag to chime in on, it's great material for a tweet. Stay as relevant to the audience that you are trying to create and sustain, but it's okay to stray a bit here and there to respond to a random trending hashtag. It helps you look human to other Twitter users, which is always a good thing. The last thing you want to be is a re-tweeting machine who just mechanically posts content for the sake of flooding Twitter feeds.

Hashtags.org also provides popular hashtags for different categories and even allows you to search for a certain hashtag, giving you a 24-hour trend graph for that particular hashtag. It even shows the time of day that the hashtag was most popular. The more popular it is, the more likely you'll get people to see your tweet. So much of the activity on Twitter is noise, so it's important to rise above the general chatter and look as relevant as possible.


Are There Other Tools to Research Twitter Hashtags?

Another great tool you can use to research Twitter hashtags is hashtagify.me. This hashtag tool also considers hashtags on Facebook, Google+, and Instagram, as well as Twitter. The specific thing that hashtagify.me can do is find your related hashtags to the one you are searching, as well as show you the top influencers for that hashtag, and recent content using that hashtag. There is additional usage pattern data that you can access for free just by putting in your name and email and making an account.

By finding Twitter hashtags that are both popular and relate well to the topics you are sharing, you can find entirely new audiences for your content! Just be sure to not go way overboard and stuff your tweets full of hashtags. Who wants to look at posts of nothing but hashtags? The idea is to stay relevant - the last thing you want to do is spam.


Happy tweeting!

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Web Writing Tips: Marketing No-Nos

6/14/2013

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by Lyn Lomasi, Staff Writer

"Please subscribe to my work. I promise I will read yours too." Those are words many web writers hear on a daily basis. But should those words be put to rest? In mentoring fellow writers, I often get asked about promotion. Many times people ask me what to do. Now I'm going to tell you what NOT to do. Here are 5 of the many marketing no-nos for web writers.

Don't blast the same links on twitter all day long.
Not only is this annoying, it is considered spamming and can get you banned from twitter. It makes me cringe when I see fellow writers sharing the exact same article link every hour all day long. If you want to reshare an article, wait for another day or share it elsewhere, not continuously in the same space. The same goes for when you're sharing on other social networks or anywhere else you promote your links. Oversharing could be a TOS violation. When you violate one thing, readers and clients may question your ethics.

Don't use social networks purely for link posting.
If you join a social site, then be social. Posting only links is not considered being social. Even if you click on links others post, you still aren't being social. Have conversations. Participate in the community. If you aren't going to do anything but post links, then you are probably promoting to dead air space because that's considered spamming.

Don't demand reciprocation.

If you follow another writer's work, don't expect them to follow yours. Sure, they might want to return the favor or they might like your work. But just because you read their work does not mean they are required to read yours. Think about it from their perspective. How do you feel when people expect you to do something? It's not a fair way to treat people. Instead of asking for or demanding reciprocation, leave people to make their own decisions about your writing.

Don't expect family and friends to read everything you write.
This is something many web writers will deal with. It's definitely a good feeling when family members and friends want to read your work. But don't make them feel as if they have to. Not everyone is going to understand your passion for writing. That doesn't mean they don;t support you. They may just have other interests. It's one thing to drop a quick link on facebook where everyone you know can see it. It's quite another to repeatedly email the same links to family members and friends.

Don't use shady promotional tactics.

If you want readers and clients to take you seriously, avoid certain marketing tactics. Selling traffic traffic clicks, using pyramid schemes, and other such promotional tactics may sound tempting at first. But these type of marketing campaigns are often frowned upon and are even against the TOS of many content sites and publications. Keep the trust of your clients and readers by only using trusted promotional techniques. Your clients will trust your work ethics when your traffic is verifiable and your readers will trust what you say if you are ethical in all your actions.

*I originally published this content on Yahoo! Contributor Network

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    Lyn Lomasi is founder and owner of the Brand Shamans Content Community. Services include ordained soul therapy and healing ministry, business success coaching, business success services, handcrafted healing jewelry, ethereal and anointing oils, altar and spiritual supplies and services, handcrafted healing beauty products, and more!

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