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Why Your Website Needs Responsive Design

2/11/2015

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by Dale Shadbegian, 118Group.com
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Image by adactio via Flickr.com
Many websites are lacking a feature that they desperately need in today’s environment. if you don’t know what responsive design is, chances are your website doesn't have it. The problem is that websites without it will be seen by less people. There are several questions people often ask about responsive design. Here are some of the most common, along with reasons why your website needs responsive design.

What is Responsive Website Design?

Responsive website design is exactly what it sounds like. It’s when a website responds appropriately to the device it’s being accessed from. A website properly coded to do this will display at the appropriate screen resolution or size, whether it’s pulled up on a tablet, desktop, smart phone, laptop, or other internet-capable device. For example, if you were to pull up a website on your smart phone, it should show you the same things you see on your laptop, but at an appropriate size and resolution for the phone.

Can’t I Just Program the Screen Sizes In?

While this was a good solution in the past, it’s no longer this simple. There are so many varying screen sizes now. This makes it more sensible to have someone who knows what they’re doing program a responsive script into your website. Some people may have larger and wider screens for desktop computers. Some may have both small and large screens on smart phones and these can vary greatly in size and shape. This makes it hard to program in every possible resolution.

Why Should I Bother Redesigning My Website?

In order to cater to the largest possible audience, it makes more business sense to have a website that will show for as many people as possible. Responsive design helps ensure that screen resolution issues will be minimal to none. By taking the time to have your site redesigned now, you’ll be possibly setting yourself up to earn more in the future. Without this capability, your website may not earn as much it has the potential to.

What Can Responsive Design Do For My Website?

When your readers can properly see images, videos, text, and other interactive content without running into issues, they are more likely to return. However, users who have trouble accessing a website properly upon the first load are less likely to try accessing it again. Responsive design can help ensure that the majority of your users can view the content in the best way possible for their given devices.

How Can I Make My Site More Responsive?


While some may be capable of doing this on their own, if you don’t have experience, it is best to leave it to a professional web designer. Someone more experienced in the field will be able to properly design and program the script that fits your specific website. The benefits of responsive design far outweigh the risks of not having a site that is accessible to a large audience. Contact 118group.com today for a quote on responsive design services.

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Why Content Marketers & Web Designers Are Fixing Your Bad Hires' Mistakes

10/24/2014

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by Richard Rowell; Co-owner of Brand Shamans & Write W.A.V.E. Media
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Why do content marketers and web design experts have to fix bad hires' mistakes? Not that we mind. It’s more business for us! Still, I can’t tell you how many times I’ve seen businesses pay people that clearly didn’t know what they were doing.

This is definitely not to disparage those that are trying to earn an honest living doing good SEO and content work for businesses. Anyone can make honest mistakes. Who gives us all a bad name are those that call themselves "experts" and do such a deplorable job - even under contract. Then, others have to come in just to fix those mistakes. Sometimes, it's at a fraction of the original cost, since the marketing budget was blown on low-quality work.

Beware of Marketing Firms Who Promise Too Much!

Before I was self-employed, one of my employer’s affiliate companies brought in a marketing firm to overhaul their website. The website, as it was, actually was not ranking too badly in the search engines. The SEO was good enough that it was bringing a fair amount of local organic traffic. But the director of the affiliate wanted more leads from online traffic.

So, a company came in and overhauled the website design to the point that it looked nice, at first. But then, most of the important text was stuck in images or in weird I-frames that the search engines had difficulty reading. The search engines were puzzled and started looking away. There was nothing to keep the creepy-crawly search spiders interested. Then, the site's existing SEO was ruined and content that might have been OK if properly optimized simply wasn't doing its job.


Previously, I had done considerable SEO work on this website. The original design had been clean and simple. The logo was crisp and well-designed – also made in-house. This company threw everything out, and even changed all the page names from .htm to .html. Changing page name extensions in this way without proper redirects is a major no-no in SEO. As you might expect, traffic plummeted. The website dropped off the front page of search results across the board. My boss was furious.

The Website Had to Be Fixed In-House!

So guess what? We tore down the site in-house and rebuilt it from the old version we had. Within a few months, the rankings were back to where they had been before. Of course, the traffic still wasn’t enough for our affiliate. So, they brought in a pair of online marketing “experts.” I was there for the interview with them and found that I knew more than they did. I made the suggestion to not hire them. I could do everything they could already. But, my suggestion went unheard.

I had been absolutely correct. We had no intention of giving them direct access to the site, and it’s a good thing they didn’t get it. They sent me “fixed” HTML pages in emails. Sadly, they were a mess. I would continuously fix the stupid mistakes they had made in both the HTML and the title tags. It seemed as if we were paying them just to annoy me.

The final straw came when they asked me to go out and research inbound links. As the “webmaster,” it was apparently my duty to go and ask for links. Wasn’t that supposed to be part of their job? They didn’t make any good suggestions, either, except for spammy directories which would have actually hurt the rankings rather than helped them. They just told me to go and do it as if I were working for them. I told my boss about this, and fortunately, I was heard this time. They were subsequently fired. Unfortunately, it was only after they were already paid too much to begin with.

The Poor Quality SEO Marketing Firm Still Got Paid Upfront!

In the end, they were paid rather well for such lousy “work.” I ended up undoing everything they did, anyway, besides a couple of useful keyword phrases I was able to use. Unfortunately, a lot of businesses get duped all the time by people acting like they know what they’re doing. Then they simply turn to in-house staff, who are often making a fraction of what they had just paid out, to fix the mistakes.

Businesses need to stop doing this and actually make those doing outside work for them prove their mettle before paying them the big bucks. Otherwise, pay your in-house staff better. You’ll attract much better content writers and web designers into your fold. Then you'll better motivate those that you already have.

Just some friendly advice from someone who's been there and done that.

If you're looking for quality content and copyediting services, see what Write W.A.V.E. Media and the Brand Shamans can do for you!

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