Write W.A.V.E. Media
Connect on Facebook and Twitter!
  • Write W.A.V.E. Media
  • Brand Shamans Forum
  • Intent-sive Nature
  • Services
    • Content Writing & Editing
    • Social Media & Branding
    • Ready-Made Content
    • Advertising & Sponsored Guest Posts
    • Custom Jewelry-Making
    • Native & Magickal Healing
  • Writing, Web, Business, & Tech
    • Write W.A.V.E Media Thought Leadership & Tech Journal
    • Writing Tips Journal
    • Be A Writer!
    • Submission Guidelines
    • Gigs
    • Writers Helping Writers
  • About Us & Contact
  • Family & Home
    • Kymani's Travels
    • The Nova Skye Story
    • Upstream Parenting Journal
    • Intent-sive Nature | Family Healing, Hobby, & Arts Store
    • Life & Home Journal
    • Better Plumbing Journal
    • Momtrepreneur Moments Business Mom Blog
    • Successful Relationships Journal
  • Education & Literature
    • Free Learning Education Blog
    • Heart 'N Mind Homeschool Journal
    • Free Homeschool Worksheets
    • Prose Machine
    • Books Blog
    • Science & Nature Articles
    • Creative Writing Blog
    • Academic Articles
    • Monsters Within Us Monstrous Incantations Blog
  • Society & Causes
    • Crafts For A Purpose Family Craft & Jewelry Store
    • Animal Advocacy >
      • Animal Advocacy & Healthy Pet Parenting Blog
      • Heart 'N Mind Paw Rescue Blog
      • Positive Pet Parenting Blog
      • Raising Pet Positive Kids
      • Super Pet Mom...Kind Of
      • Pawsitively Adventurous Pets
      • Purrely Pawsitive And Barkably Amazing Pet Training tips
      • Dog Praising
    • Motovational Friends Inspirational Blog
    • Straight Up LGBTQ Blog
    • Colorful Expressions
    • Inner Healing & Spirituality Blog
  • News & Travel
    • RV'ing Successfully RV Blog
    • Local & Travel Blog
    • News Articles
    • Sports Break
  • Fun & Games
    • Gaming Successfully
    • Luna Starlight Comics
    • Crafting Successfully Crafts Blog
    • Mouthy Momtrepreneur Blog
    • Clowning Around Family Clown Blog
    • Music Articles
    • Entertainment Articles
    • Holidays & Celebrations Blog
  • Health & Beauty
    • Healthy Living Blog
    • Good Eats Recipes, Diet, & Food Blog
    • Fash Diva Fashion Blog
    • Naturally Simple Beauty Blog
    • Senior Living
    • Disabilities Articles
    • Green Living Articles

What Is My Domain Authority And How Can I Improve It?

7/5/2020

0 Comments

 
by Lyn Lomasi; Owner of Intent-sive Nature & the Brand Shamans network
Picture
As a website domain owner, it's important to stay informed on the most current ways to keep it in front of the most people at all times. Part of that involves using measurement tools to see what your website looks like to outside sources that may be used to find you. Therefore, you may be wondering what is my domain authority? Learn how to find your domain authority, learn what is domain authority and page authority,  what is a good domain authority, and more.

What Is Domain Authority?

Ranking on or near the first page with the biggest search engines is essential to getting your website seen. Domain authority is a score developed by Moz that measures your ability to rank on the search engine result pages (SERPs). This score ranged from 1 to 100, with 100 being the best score possible and 1 being the lowest.

How To Check Domain Authority And How DA Works

To check domain authority, you'll need to use a domain rating checker. The Moz Link Explorer is the best place to find your domain authority or the page authority of any given page on your website. Many online marketing platforms and SEO tools will quote your website’s domain authority. This useful tool will provide the domain authority ranking, which will be a number between 1 and 100. 

New websites always begin with a DA score of 1. As a website gains high-quality backlinks to it over time, this score will gradually increase. Keep in mind that because it’s figured on a logarithmic scale, it’s much easier to get to 10 than it is to 20, and so on. In order to track your progress, you’ll want to check domain authority history and use a domain rating checker periodically to check and log your current score.

What's A Good DA Score?

What is a good domain authority? A “good” DA score for a website is one that is higher than that website’s competitors in search. It all depends on what the website you’re trying to rank is about. In some niches, a 20 or 30 is a good score if your competitors in search rank below 20. Other niches will require that you have a DA of over 70 to even have a good chance to appear on the first page of Google.

Domain authority is a predictive metric. It should be used to compare competing websites or tracking the ranking of a certain site over time. It’s not an absolute metric. Also, while DA is not an official metric used by Google itself, it is recognized as a benchmark that other SEO tools refer to all the time.

DA VS. Page Authority

What is domain authority and page authority and how do each of these relate to each other? Page authority looks at the ranking strength of individual pages on a website. It’s ranked the same way, but compares individual pages in search results instead. So, you could have a website with a low DA but have individual pages with much higher PA (page authority).

How Can I Influence My DA?

Because DA is an approximation based on many different factors that Google uses in ranking websites, it’s difficult to influence it directly. As a general rule, you should focus on building high-quality backlinks. Track and log your domain authority ranking often. Then, check domain authority history periodically to see how you're doing. This will help you find patterns in what is increasing your score.

Why Did My Domain Authority Change?

There could be many reasons your DA would change, some of which are out of your control. The first and most common reason for it to change is that Moz recently crawled more or fewer domains that were linking back to your domain. It can change based on the number of links, as well as the quality of said backlinks. The DA also may have changed because of a higher authority domain having its score raised or reduced. This can change the ranking of other indexed domains in the category, including yours. 

How To Improve My Domain Authority

The easiest way to improve your domain authority is to create content that people want to link to. Also, making sure backlinks use keyword rich anchor text is important. Keeping track of your link profile and disallowing poor quality links with Google’s Disavow Tool also helps. DA is not something you can change overnight, so you have to continue to work on it.

In short, your domain authority ranking will tell you where you are in relation to competitors. Tracking it frequently will help you learn how much you are improving or of your score drops. To search for your domain authority score, use a domain checker, such as Moz Link Explorer. Improve your score by gaining quality backlinks from reputable sources.

Need help with proper SEO for search and/or increasing DA or PA? Hire Us!
0 Comments

Should I Create Banner Ads for My Website?

9/11/2018

0 Comments

 
by  R.A. Rowell; Website Designer
Picture
Image © Lyn Lomasi; All Rights Reserved
One of the “old school” ways of promoting your website is to create banner ads. In the past, banner ads have been considered one of the best ways to effectively promote your site and attract a new audience to your content. By sharing your banner ads with other websites, whether you’re paying for ad space or finding free ways to share banners, you can greatly expand your website’s visibility. So, you may be asking yourself, should I create banner ads for my website?

What Can Banner Ads Do For Your Website?


The most obvious benefit of having banner ads is that you can attract traffic from other websites to your own. While the monthly fees of advertising on other websites can be expensive on certain high traffic sites, it can be worth the investment. The trick is to choose websites with traffic that’s targeted to your website. After all, you want the end result to be visitors that convert into sales or ad revenue. If you choose your ad venues well, the increase in traffic can be quite rapid compared to building your website through social media and SEO alone.


What About Free Banner Exchanges?

One popular way to get banner ads for your website onto other sites quickly is to participate in free banner exchanges. As with anything free, though, there are some pros and plenty of cons. The real pro is that it costs you nothing except putting another site’s banner on your site. But there are a couple of major cons.

First of all, if you want to place your banner on multiple websites, you could be filling up your website with a lot of banners to other websites. This is especially bad if you run a website that participates in affiliate programs. That’s because it’s likely that your traffic will click more often on the exchanged banners rather than what you actually what them to click.

The second major con is there are many sites out there that you don’t want to exchange banners with at all. There are websites that gather lots of banners in order to become a “portal” or “directory” website and don’t even have any real content. They tend to be created for the sole purpose of “black hat” link building, and you don’t want to be a part of that tactic.

These “link farms” are very spammy, and in fact, having your banner there can actually hurt your SEO. While you may get some traffic here and there, it most likely won’t be targeted and you’re helping them more than they’re helping you. Plus, since those sites are frowned upon by search engines now, your ranking could take a severe hit.

If you do decide to do a free banner exchange, choose sites that you actually want to be associated with. You also want it to be a site that’s not a competitor but that can still send you relevant traffic. Essentially, you want anyone that you do a free exchange with to be someone you don’t mind having as a partner and vice versa.

What about sharing banners with people you already know? If you and your friend or family member want to exchange banners on your websites, that’s fine, to a point. As long as they’re not competing and you can send relevant traffic to one another’s sites, these can be useful exchanges. Otherwise, they may just not do very much for either of you. Just be very careful when doing anything for free, especially banner ad exchanges.

Are Paid Banner Ads Worth It for My Website?

Sure, the monthly cost of ad space can be expensive. But, if you choose websites that already drive the right kind of traffic in large enough quantities, you can have a very strong return on investment. Make sure that websites you choose aren’t too pushy with their ads and that the websites actually attract the type and amount of visitors that they claim. Also, be sure that websites you want to advertise with don’t have too many other banners on the same page or competitor links on the same page.

Some banner ads are significantly less expensive than others. There are others that will be extremely overpriced. It really depends on how competitive your particular niche is when it comes to advertising. A lot of websites offer sales and deals on their banner ad space, as well. So, be on the lookout for these on websites that you frequent or social media.

Also, you may consider inviting other websites that aren’t competitors but are related enough to your niche to have paid banner ads on your own website. Like with the banner exchanges, if you’re a website that makes most of its money through affiliate programs, this could come back to bite you. But, it can also be a great source of revenue. It’s even better if the advertising website links back to you somehow. But when you’re offering paid ad space, don’t make it a requirement.

In the end, banner ads can end up being a profitable advertising tool for your website. Plus, they can even be a useful revenue stream for your own website. Just be sure you do your research and choose valuable advertising partners. Ad space on the internet is always going to be valuable, so don’t underestimate what you and other websites can offer in that way!

What do you think of creating banner ads for your website?

0 Comments

How to Use Frequently Asked Questions (FAQ) Web Pages as a Sales Tool

5/23/2018

0 Comments

 
by  R.A. Rowell; Social Sales Expert
Picture
Many websites have a Frequently Asked Question page, also known as an FAQ page. This page usually lists questions that clients or customers ask on a regular basis. What makes FAQ pages so useful is that you can direct potential or current customers to these pages to save yourself or your staff valuable time. If you’re sending people to your FAQ page, why not use it to your advantage as a sales tool?

How Can an FAQ Page Create Sales?

It turns out most FAQ pages are not sales-oriented. A lot of people don’t think of them in this way. They just think in terms of questions and answers. But, you should take them to the next level. As one of the more frequented pages on your site, you want to not only answer people’s questions, but get people more interested in what you have to offer.

Don't just give straight answers. You also want to offer solutions. Is there something special or unique about a product or service that you offer related to that question? You'll want to talk about that. This can boost consumer confidence. Also, by adding easy to follow links, it's easy to learn more about your products and services that are directly related to the question being asked.

While you want to keep any sort of sales pitch short and sweet, this is a good place to put them. After all, your website is a sales tool and not using your FAQ to get more leads and sales is a missed opportunity.

Should I Write Articles or Blog Posts About Frequently Asked Questions?


FAQ articles and blog posts are a great idea. You can go more in depth on certain questions. However, you want to be somewhat less sales-oriented in a blog post.

Blog posts should be more educational in nature. But, if you have something you can offer for free, in exchange for an email address, this is fine to include at the end.

Being too heavy handed on the sales pitch on an article or blog post tends to turn people off. But, an FAQ page can usually get away with more direct sales pitches since people who look at them tend to be closer to buying than blog readers. That's why soft sells are better on articles and blogs. Many of those visitors tend to still be learning more on a subject and not yet ready to choose a solution, never mind ready to buy.

But, if you have low cost products or services that can work to answer a question, you can include them at the end of articles and blog posts. You just shouldn't be hard selling. That's what a dedicated FAQ page is for. But the blog posts can build website SEO and capture visits that your FAQ page may not. Just keep in mind to have more specific questions on the posts so that you have unique content.

...

Need help rewriting or creating a FAQ page that gets search traffic and more sales for your business? Contact the Brand Shamans Content Writing and Editing team today!


0 Comments

Web Writing Tips: Why You Need a Website

11/2/2011

 
Picture
by Lyn Lomasi, Write W.A.V.E. Media Staff
​

Why would online article writers need a website if many article submission sites allow a professional profile? This is a question I get asked often when I mention the idea. Here are some of the many reasons I feel all freelance web writers need a website of their own.

Writer's Resume
When applying for online writing jobs and gigs, reference links and/or a resume are often required. This will be much simpler for those with a website. Some may create an area where a client can download their resume by requesting the link. Others may post links to samples. Yet others may do both or handle it another way. Online article writers need a website in order to reference their work all in one place.

Professionalism
Professionalism is key, even though you don't see your clients face-to-face when writing online. A freelance writer's website is like a virtual resume, meeting place, and office at the same time. This is where you can let your clientele know you are professional by including all of the right things. A bio, samples, and a contact page are just a few. Read "8 Musts on a Freelance Writer's Website" for more details on those and other must-include items for professionalism.

Info Source
Even if a client finds your work elsewhere, they may want to know more than they can find in a limited bio attached to your profile on a content site. This is where your website comes in handy. Many content sites allow article writers to place a link to their website in their profile or bio. Also, be sure to link to it from any blogs or other profiles you have. Giving clients (both potential and current) a place to find more information about you as a person and as a writer is very beneficial to them as well as to your writing career.

Announcements
If you have any big writing projects, off days, exciting news, etc it can be posted to your website. Of course you don't want to announce information that is too personal, but a web writer's website can serve as a great way to spread the word. Doing this has many benefits. Some include letting clients see that you are accomplishing things, engaging with your audience, and also depending on the announcement it might bring in more readers or clientele.

File Storage
Depending on how much bandwidth your site allows, this can be a great place to store certain files. Of course you still need a hard copy backup, but storing them in a secure, hidden location on your website can help you keep everything related to your online article writing all in one spot. This also can free up space on your computer if you'd rather not have the files there. Just be sure, as mentioned above to keep a hard copy if you go this route.

Image Credit/Copyright: Lyn Lomasi

    RSS Feed

    Picture

    Enter your email address:

    Delivered by FeedBurner

    At the Write W.A.V.E. Media Thought Leadership & Tech Journal, we connect you with business, content, and technology info directly from the source for the most genuine and authentic experience. Get top notch advice, hire content & marketing experts, & more!

    Here at Write W.A.V.E. Media, we believe in advocacy through journalism. W.A.V.E. stands for Writing Advocacy Visible Everywhere. With those words, we advocate for writers, as well as honesty and facts via the written word.

    FEATURED CONTRIBUTORS

    Stephanie Laursen-Nolan
    Crystal S. Kauffman
    Jeanne Frost

    OWNER

    Lyn Lomasi
    Picture
    Lyn Lomasi is founder and owner of the Brand Shamans Content Community. Services include ordained soul therapy and healing ministry, business success coaching, business success services, handcrafted healing jewelry, ethereal and anointing oils, altar and spiritual supplies and services, handcrafted healing beauty products, and more!

    Lyn is your brand healing, soul healing, marketing & content superhero to the rescue! While rescuing civilians from boring business practices and energy vampires, this awesomely crazy family conquers evil and creates change.

    They live among tigers, dragons, mermaids, unicorns, and other fantastic energies, teaching others to claim their own power and do the same.

    By supporting us, you support a dedicated parent, healer,  and minority small business that donates to several causes. Profits from our all-inclusive store, Intent-sive Nature support these causes and our beautiful family!

    HIRE OR SHOP WITH LYN  |  CONTACT LYN

    The Easiest Way to Create a Website. Weebly.com

    Archives

    July 2020
    June 2020
    February 2020
    January 2020
    December 2018
    November 2018
    October 2018
    September 2018
    July 2018
    May 2018
    January 2018
    March 2017
    February 2017
    January 2017
    December 2016
    September 2016
    January 2016
    December 2015
    November 2015
    September 2015
    June 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    July 2014
    June 2014
    May 2014
    January 2014
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    October 2012
    July 2012
    April 2012
    January 2012
    December 2011
    November 2011
    October 2011
    July 2011
    April 2011
    March 2010
    January 2009

    Categories

    All
    Ad Blockers
    Ad Removers
    Ad Revenue
    Ads
    Advice For Employers
    Answers
    Articles
    Article Writers
    Article Writing
    Associates
    Audience
    Audience Building
    Authentic
    Authenticity
    Author Interview
    Authors
    Awakening Your Organization
    Backlinks
    Billing
    Blog
    Blogging
    Book Review
    Book Writing
    Brad F. Pollins
    Branding
    Bubblews
    Business
    Business Books
    Business Lunch
    Business Meetings
    Business Mentorship
    Business Office
    Business Owners
    Business Transactions
    Careers
    Cash Drawers
    Caution
    Clarity
    Clean Web Copy
    Client Demands
    Clients
    Cmgr
    Collection Agencies
    Comments
    Communication
    Community
    Community Managers
    Connections
    Consistency
    Consulting
    Content
    Content Creation
    Content Marketing
    Content Writing
    Contract Writing
    Conversation
    Copy Writing
    Crazy
    Crazy Clowns
    Creativity
    Customer Care
    Customers
    Customer Service
    Dale Shadbegian
    Deadlines
    Debt
    Debt Collection
    Debt Recovery
    Domain Authority
    Domains
    Doubt
    Dream
    Earning Money
    Editing
    Editors
    Employees
    Employers
    Engagement
    Entrepreneurs
    Errors
    Evergreen Content
    Facebook
    Family
    Fans
    FAQ
    Focus
    Follow
    Followers
    Formal
    Free
    Free Government Grants
    Freelance Jobs
    Freelance Writing
    Freelance Writing Tips
    Freelancing
    Friends
    Get Clients
    Ghostwriting
    Ghost Writing
    Give Up
    Google
    Government Grants
    Grants
    Guest Posts
    Habits
    Healthcare
    Helium
    Hope
    Houston
    Houston Business
    Human Resources
    Ideas
    Image Search
    Influence
    Informal
    Information
    Innovation
    Invoicing
    Jhay Thomas
    Jobs
    Keyword Research
    Language
    Last Minute
    Lead
    Leaders
    Link Building
    Long Tail Keywords
    Loss Prevention
    Love
    Lyn Lomasi
    Make Money
    Make Money Blogging
    Make Money Online
    Make Money Writing
    Management
    Managers
    Managing
    Manners
    Marketing
    Media
    Mentors
    Mentorship
    Mistakes
    Money
    More Money
    Networking
    New Writers
    Non-profit
    Non-Profit Organizations
    Objective
    Obligation
    Off Page Seo
    Online Communities
    Online Jobs
    Online Marketing
    On Page Seo
    Optimization
    Organizations
    Page Authority
    Page Views
    Paying It Forward
    Peers
    Phoenix Desertsong
    Phone Plans
    Pleasure
    Point Of Sale
    POS
    POS Card Reader
    POS Cash Drawer
    POS Cash Registers
    POS Equipment
    Positive Feedback
    POS Mobile
    POS Software
    POS Systems
    Power
    Private Clients
    Productivity
    Profitability
    Promotion
    Quality
    Questions
    Quick Web Writing Tips
    Readers
    Reality
    Real Writer
    Reciprocal Views
    Reciprocation
    Records
    Rejection
    Relevancy
    Residual Income
    Respect
    Responsive Design
    Retail
    Richard Rowell
    Risks
    Rude
    Safety
    Sales
    Scam
    Scammers
    Scanner
    Screen Resolution
    Search
    Search Engine Optimization
    Search Engines
    Self Employment
    SEO
    Serious
    Simplicity
    Small Business
    Social Communication
    Social Media
    Social Media Tips
    Social Networks
    Spam
    Speed
    Squidoo
    Stacey Carroll
    Startups
    Stereotype
    Stereotyping
    Submissions
    Subscribers
    Success
    Team Building
    Teamwork
    Tech
    Thought Leadership
    Topics
    Traffic
    Twitter
    Twitter Tips
    Unpaid Invoices
    Used POS Systems
    Value
    Variance
    Web Community Managers
    Web Content
    Web Design
    Website
    Website Worth
    Web Writing
    Web Writing Tips
    Work At Home
    Work Environment
    Work Online
    Writer Advocacy
    Writer Demands
    Writers
    Write W.A.V.E. Media
    Write Wave Media
    Writing
    Writing Blog
    Writing Buddy
    Writing Gigs
    Writing Jobs
    Writing Online
    Writing Peers
    Writing Tips
    Wwm
    Yahoo
    Yahoo Contributor Network
    YCN
    Zany

COMPANY & SUPPORT

About Us & Contact
Brand Healing Journal
Become an Affiliate!
Disclosure, TOU, Disclaimer, & Privacy Policy
Become A Writer!

OUR   SITES

Brand Shamans
Life Successfully
Intentsive Nature
Write W.A.V.E. Media
Pawsitive Parenting

Guest Post Writers

Daily Cashouts
GoSteady.me
Article Writer For Hire
Lyn Lomasi
Heart 'N Mind Homeschool    
Pre-K Yoga
Kids Chakra

Legit Cash Now
Souls Within
Better Plumbing (Partner Site)

© 2005 - 2020 Write W.A.V.E. Media by Brand Shamans Content Community
Photos used under Creative Commons from Hurca!, adactio, quinn.anya, freeblogphotos, anitakhart, Judith E. Bell, bloeise, avlxyz