Of course, when writing online, it's helpful to have a basic knowledge of how to be found on the search engines, too. With a bit of social media savvy and some plain old luck, there are some seriously successful bloggers and web writers out there. But, of course, even then, there are plenty of good, solid writers who just need that extra bit of help to get seen.
There are plenty of bloggers and web writers that could use the assistance of a writer advocate. There are certainly plenty of social media influencers that can help a writer's work get seen. But, outside of said social media circles, there isn't much organization for web writer advocacy.
Isn’t a web writer advocate a social media influencer? The two are not mutually exclusive, for sure. Social media is an incredible tool when used correctly and the right people happen to be following you. But there’s more to it than that.
There’s also that pesky SEO element. It can both work fantastically and fail miserably depending on how search optimization is approached. A web writer advocate would certainly be of help in both the ways of SEO and social media.
But writer advocacy at its core is even more basic than that. As it is with advocacy for any cause, a good writer advocate supports, recommends, and even pleads for the sake of good writers everywhere. All it takes is guest posting for the right outlet or finding a client who is seeking out a specific niche.
The best way for a web writer to achieve long-lasting success is to discover a winning formula for a self-hosted website. A web writer advocate is someone who has those connections,. Plus, an advocate must have the desire to help other writers find that sometimes very elusive success.
But, the most important job of a web writer advocate is to be a champion for that writer’s unique voice. Sometimes, writers are full of raw talent and they just haven’t quite yet found their true voices. The last thing you want to do is make all writers sound the same.
People want to read personalities now more than ever. It makes the writing more interesting and more relate-able. Sure, there’s nothing wrong with being a more technical writer - that’s fine, too. But a writer advocate should be looking out to preserve what makes a given writer unique. Fine tune a writer's tools; don't look to replace them.
A web writer advocate can serve a similar purpose to a traditional literary agent, seeking out potential investors in content. But web writer advocates should push writers more towards self-sufficiency. Having great clients is wonderful and having them be the bread and butter of a writing career works for many people. But having a home base, a self-hosted website, should be the goal of every serious writer, both those that write offline or on the web.
A self-hosted website allows a web writer to publish other work that isn’t for clients. Plus, it allows writers to have a home for any other non-exclusive content that may not be otherwise accessible. A web writer advocate should always push for writers to be able to manage their online presence. It’s not that hard to do and is well worth the effort.
So as a web writer advocate, I urge all you web writers out there to build your own brand and never give up. There is always an audience for your writing out there, no matter what your expert topics may be. Whether you consider yourself a niche writer, a blogger, an article writer, or any other sort of online writer, find yourself an advocate. We writers are all in this together. Let’s band together and work towards making our web writing a sustainable, fun, and fulfilling career.